Social Impact
Surveys & diagnostics
Surveys & diagnostics
Strategy & implementation
Strategy & implementation
Program design
Program design
Reporting & critical insights
Reporting & critical insights
Research & benchmarking
Research & benchmarking
Content experts
Content experts
Brands that invest in purpose can see up to:
* PROJECT ROI Defining the Competitive and Financial Advantages of Corporate Responsibility and Sustainability
What Purpose Can do for Your Brand
For Your Brand Loyalty
Studies have shown that, when a brand has a purpose driven reputation, people are:
- 4 times more likely to purchase from that company
- 6 times more likely to protect the company in the event of a misstep or public criticism
- 4.5 times more likely to champion the company and recommend it to friends and family
- 4.1 times more likely to trust the company
For your people
The pandemic has changed how people think about work and life. They want more purpose. According to a global study by Gartner, 65% of employees said the pandemic had made them rethink the place that work should have in their life. And fifty-six percent said it made them want to contribute more to society. Companies that can figure out how to help their people find ways to deepen their sense of personal purpose will win the talent wars.
For your community
It's ok do to well by doing good - just make sure it's authentic. Businesses that are proactive and genuine about doing good stand out from the crowd.
Build social impact programs that your employees, partners and stakeholders believe in, and you can amplify your impact in the communities you live and operate in.